Approach

ANYÉ audit methodology — ready for publication.

ANYÉ uses the Competitive Audience Intelligence (CAI) framework — a 7-phase pipeline combining Bain's 40 B2B value elements, JTBD operational steps, Empathy Map (with 2.5× weighting for Indonesian context), and McKinsey Customer Decision Journey. This page will host the full methodology with frameworks, applied examples, and quality criteria for each phase.