After the birth of Anne, who called herself Anye, Handy wrote ANYE principles, a definition of work that puts life and family first, not as an afterthought
ANYE builds software and give services for individual business owners with limited time and a lot of sides to do, so they can focus on what matters the most, build great products, give great services.
Welcome.
This site is a catalog of principles that we aspire to.
We know that culture is a simple average of our actions, so we don't claim we are the perfect embodiment of these principles. We just hope that by aspiring to them, we build ourselves into them.
We’re a small team behind Ember, an all-in-one ADHD coaching app, and Mond, a fractional marketing service for ADHD coaches. Click next to advance, or wander through the numbered list ad hoc. Have fun.
The world is better because of niches
We like niches. We think the world is a better place because it respects every individual's freedom to be the better version of themselves. Wherever there are worthy enough niches, we can always find hidden champions, innovations, and just people exploring life.
No bloat, no 1000-page reports created every day that no one reads, and no self-important individuals are allowed. Just a relentless focus on serving the customer better.
We too feel a moral obligation to define ourselves, to be original, independent, trailblazing innovators.
Work is not war, nor is it hustle.
Life is so much more than work, and a satisfying, rewarding life is our priority. However, we believe that a good, sustainable work is a crucial foundation of a satisfying, rewarding life. Life first, through work, not life for work, and especially not for others' work.
We came from countries where unethical exploitation is normalized. ANYE is our effort to break the cycle.
We believe in productivity that comes from innovation and freedom to enjoy life, not exploitation of the weak.
It is comfortable to follow an old path, but it is not productive
When it comes to design, your context matters more than generic formulas. You have a job; you need to get it done, quickly and perfectly.
And we guess it is not scheduling, filling forms, nor satisfying the algorithm gods that decide whether your content should be distributed or not.
Your context matters in design that helps you visibly impact more, with minimal overhead.
Help should not make requests
Good work makes no demands. This is true in software as it is in services. Log in and go straight to coaching, without the hundreds of configuration screens that you have to input just to make the software work.
Introducing your user manual to your clients, knowing where your audience hangs out, catching up to their daily updates, only 15 minutes a day, or a deep 2-hour session per week, is the goal we strive for every day. No need to lose sleep and weekends to grow and operate your business.
Good software is better than you expect it to be
It's in the little touches you do not expect that help you do what you have to do and handle the rest for you.
Serves the customer and makes great decisions
In environments where we feel the impact of our work, are well rested, and feel safe and happy.
It is our job to intentionally craft an environment where products, marketing, support, and infrastructure create those unique aspects.
Where everyone's most important job is to make great decisions, the best work is there.
Life’s better when you’re missing the stuff that doesn’t matter anyway
That is why we want to focus on serving our niche.
Ember: ADHD Coaching System
Mond: Full Stack Marketing Service
Thoughts: Handy's Substack
